tortoise – The Mercantile

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The Tortoise and The Startup | Building a Business Legacy

By: Dipa Sanatani December 1, 2020December 1, 2020

Business Fables, Investmentsbusiness strategy, legacy, spirit animals, tortoise, totem animals3 Comments

A business fable narrated by the tortoise.

Strategies for Business Longevity | Three Lessons from the Tortoise

By: Dipa Sanatani October 24, 2020October 24, 2020

The Business Timesbusiness owner, business strategy, entrepreneur, exit strategy, inheritance, startup, tortoise3 Comments

A sudden windfall, an inheritance, winning the lottery–all these external events do not promise longevity. What they do bring is a sudden burst of short-lived prosperity that is doomed to inevitably vanish.