business strategy – The Mercantile

The Pursuit of Risk | Investors, Entrepreneurs and Gamblers

By: Helios February 6, 2021February 6, 2021

Investments, The Business Timesangel investor, business strategy, entrepreneur, gambling, investment strategy, lee kuan yew, risk, risk management, wealth6 Comments

There is a marked difference between making money and establishing the fundamentals for wealth creation.

Mission vs Vision | The Rainbow and the Pot of Gold

By: Dipa Sanatani January 4, 2021

Leadership, The Entrepreneurbusiness owner, business strategy, Leadership, mission, vision9 Comments

Every organisation–be it a businesses or a non-profit–needs a vision and mission. It’s easy to get the two confused, especially since they both end with –ion. But they are, in fact, two separate things.

The Savvy Salesperson

By: Dipa Sanatani December 30, 2020December 31, 2020

Business Fablesbusiness strategy, customer service, retail, sales, sales strategy, shopping7 Comments

How do you exponentially increase your chances of solidifying a transaction that seals a win-win deal for both the customer and the business?

The Tortoise and The Startup | Building a Business Legacy

By: Dipa Sanatani December 1, 2020December 1, 2020

Business Fables, Investmentsbusiness strategy, legacy, spirit animals, tortoise, totem animals3 Comments

A business fable narrated by the tortoise.

Distribution Strategy for Creatives | From Creator to Consumer

By: Dipa Sanatani November 5, 2020

The Entrepreneurbook publishing, business strategy, creative industries, distribution channels, music business, self-publishingLeave a Comment

As the middlemen in the process, distributors are ultimately looking to provide value to their customers. As artists, it is worth asking ourselves the following questions: who are we working with? Why are we choosing to work with this particular distributor? How are we choosing to work with them? And does our partnership create value for both our customers?

Strategies for Business Longevity | Three Lessons from the Tortoise

By: Dipa Sanatani October 24, 2020October 24, 2020

The Business Timesbusiness owner, business strategy, entrepreneur, exit strategy, inheritance, startup, tortoise3 Comments

A sudden windfall, an inheritance, winning the lottery–all these external events do not promise longevity. What they do bring is a sudden burst of short-lived prosperity that is doomed to inevitably vanish.

What are the key ingredients of a successful business?

By: Dipa Sanatani October 18, 2020October 24, 2020

Singapore, The Business Timesbusiness strategy, corporate world, sales, scaling a business, small business, startup, startup founder, viable business7 Comments

“From both the perspective of someone who is working for, and someone who is buying from a large corporation, they eventually fail to fulfil the needs of their employees or customers. I believe this is fundamentally due to the ever-changing nature of needs of … all humans.”