Celebrating Valentine’s Day in Japan

I stood in the supermarket and did a headcount of all the MEN I need to buy chocolates for for Valentine’s Day. Yes, you read right. In Japan, it is women who buy chocolates for men. And no – these chocolates aren’t just for your significant other. People also buy them for colleagues and friends. 

It is also that time of the year when the price of chocolate magically inflates. It doesn’t take an accountant to figure out that love doesn’t come cheap. I also realised that most of the men I know don’t like chocolate to begin with.


So what was the point of wasting all that money? For formality’s sake? No, thank you. I’m happy to spend money, but I hate hate hate wasting it. So I walked away from the supermarket with my groceries and decided to call it a day. 

I don’t hate Valentine’s Day, but I won’t call myself a fan either. Why should our declarations of love be reserved for some cheesy holiday? I’ve celebrated Valentine’s Day loads of times and to be honest it’s not an occasion I particularly remember. Superficial hearts and flowers love does nothing for me. In fact, it makes me want to vomit. 

ANYWAYS, just to make things egalitarian – men in Japan have to reciprocate by buying chocolates for women on White Day on 14th March. What a big money spinner for chocolate companies.

Well – I will enjoy my evening tomorrow – just not with this cliche nonsense. Happy Valentine’s Day, everybody. ENJOY!

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